I'm Yannick, a seasoned marketing leader with over 10+ years of experience guiding brands to resonate with their audiences within today’s vibrant cultural landscape.

My core strengths lie in innovation and storytelling, defining my expertise in launching and evolving brands. I specialize in inspiring cross-functional teams and implementing substantial ideas that connect consumer needs with products seamlessly.

My professional drive is rooted in the ambition to collaborate with daring brands that capture hearts, disrupt the market, and influence perspectives.

In my role as an experienced head of content and social strategy and marketing leader, I bring a wealth of agency and execution experience. My daily focus revolves around comprehending the essence of a brand and orchestrating strategies that resonate authentically with the culture it aims to impact.

My career journey encompasses in-depth involvement in digital, gaming, and entertainment. I have successfully pitched, planned, and executed global campaigns for some of today's leading Fortune 500 brands.

I am eager to connect and explore potential collaborations, discussing how my experience and insights can contribute to the success and growth of tomorrow’s biggest brands.