Angel City FC is a professional women's soccer team based in Los Angeles, California, and it competes in the National Women's Soccer League. I had the privilege of being part of the founding team, contributing to the step-by-step establishment of the brand and foundation of this groundbreaking NWSL team."
Angel City FC is a professional women's soccer team based in Los Angeles, California, and it competes in the National Women's Soccer League. I had the privilege of being part of the founding team, contributing to the step-by-step establishment of the brand and foundation of this groundbreaking NWSL team."
Angel City FC is a professional women's soccer team based in Los Angeles, California, and it competes in the National Women's Soccer League. I had the privilege of being part of the founding team, contributing to the step-by-step establishment of the brand and foundation of this groundbreaking NWSL team."
Branding
Marketing
Content
Overview
Angel City first ever crest reveal.
CLIENT
Angel City FC
SERVICES
Marketing, Content & Event
CATEGORY
Sports
My role
I led all aspects of content & social
The crest reveal occurs only once in the lifespan of a football club, and I aimed for this unveiling to be as emblematic as the club's ambition.
From the build-up (Instagram blackout and 24-hour countdown) to the livestream reveal, the story behind the design content and merchandise introduction, this campaign was crafted as a celebration for our community.
The club represents them, and our goal is to make a lasting impact
