In a historic moment for Angel City FC, we introduced the first player to sign with the team— the legendary Christen Press.
As the foundational player to kick off the series of signings, Christen Press embodies the spirit of an Angeleno and encapsulates the values the club stands for.
It was essential for us to create an unforgettable moment to announce her signature at ACFC.
In a historic moment for Angel City FC, we introduced the first player to sign with the team— the legendary Christen Press.
As the foundational player to kick off the series of signings, Christen Press embodies the spirit of an Angeleno and encapsulates the values the club stands for.
It was essential for us to create an unforgettable moment to announce her signature at ACFC.
In a historic moment for Angel City FC, we introduced the first player to sign with the team— the legendary Christen Press.
As the foundational player to kick off the series of signings, Christen Press embodies the spirit of an Angeleno and encapsulates the values the club stands for.
It was essential for us to create an unforgettable moment to announce her signature at ACFC.
Branding
Content
Overview
First athlete's announcement of ACFC.
CLIENT
Angel City FC
SERVICES
Marketing & Content
CATEGORY
Sports
My role
I led all aspects of content & social
There is no second chance with a Christen Press announcement. We had to craft the most authentic and respectful announcement for both the player and the community. From the teaser to the reveal and through the enduring content afterward, our goal was to evoke a range of emotions, ensuring ongoing fan engagement during this announcement.
