Play Fire marks Kylian Mbappé's debut in the first Nike campaign. The ambition of this campaign was to create a socially designed, dynamic, and playful advertisement.
Play Fire marks Kylian Mbappé's debut in the first Nike campaign. The ambition of this campaign was to create a socially designed, dynamic, and playful advertisement.
Play Fire marks Kylian Mbappé's debut in the first Nike campaign. The ambition of this campaign was to create a socially designed, dynamic, and playful advertisement.
Branding
Marketing
Content
Overview
K.Mbappé first Nike campaign.
CLIENT
Nike
SERVICES
Content
CATEGORY
Sports
My role
I led all aspects of social & content production
I spearheaded the social strategy, conceptualization of content, and its execution for Nike's inaugural socially designed campaign. This campaign also marked Kylian Mbappé's debut as he had just signed with PSG.
