Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Branding

Marketing

Content

Overview

The marketing campaign was an ode to Sorare's past, welcoming its future.

CLIENT

Sorare

SERVICES

Marketing, Branding & Content

Web3

My role

I led all aspects of brand & content

From the mixed reality teaser to the AR execution, I aimed for this campaign to be playful, community-focused, and innovative."

Results

15.6M impressions, 263k engagements,
+35-45% card sales compared to last season's launch

YYY.

Work

About

Playground

YYY.

Work

About

Playground

YYY.

Let's talk

Instagram

Let's talk

Instagram

Sorare: First Sorare 3D Cards Launch

Sorare: First Sorare 3D Cards Launch

Sorare: First Sorare 3D Cards Launch

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Overview

The marketing campaign was an ode to Sorare's past, welcoming its future.

CLIENT

Sorare

SERVICES

Marketing, Branding & Content

CATEGORY

Web3

My role

I led all aspects of brand & content

From the mixed reality teaser to the AR execution, I aimed for this campaign to be playful, community-focused, and innovative."

Results

15.6M impressions, 263k engagements,
+35-45% card sales compared to last season's launch

YYY.

YYY.

YYY.

Let's talk

Let's talk

Let's talk

Sorare: First Sorare 3D Cards Launch

Sorare: First Sorare 3D Cards Launch

Sorare: First Sorare 3D Cards Launch

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards. We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards. We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards. We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Overview

The marketing campaign was an ode to Sorare's past, welcoming its future.

CLIENT

Sorare

SERVICES

Marketing, Branding & Content

CATEGORY

Web3

My role

I led all aspects of brand & content

From the mixed reality teaser to the AR execution, I aimed for this campaign to be playful, community-focused, and innovative."

Results

15.6M impressions, 263k engagements,+35-45% card sales compared to last season's launch

YYY.

YYY.

YYY.

Let's talk

Let's talk

Let's talk

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

Sorare is a blockchain-based fantasy football platform where users collect and trade digital player cards.

We created and launched the first-ever Sorare cards in 3D for the first time since the company's creation.

15.6M impressions, 263k engagements,
+35-45% card sales compared to last season's launch