For the upcoming World Cup 2022 in Qatar, Sorare has organized a special in game competition offering exclusive rewards.
The ultimate reward is the "Zidane Once in a Lifetime Experience," where the top 5 performers get the opportunity to play a football match against Zinedine Zidane at his Z5 facility in Marseille.
Participants not only play against Zidane but also have the chance to meet him, engage in discussions, and learn valuable insights from the football legend.
For the upcoming World Cup 2022 in Qatar, Sorare has organized a special in game competition offering exclusive rewards.
The ultimate reward is the "Zidane Once in a Lifetime Experience," where the top 5 performers get the opportunity to play a football match against Zinedine Zidane at his Z5 facility in Marseille.
Participants not only play against Zidane but also have the chance to meet him, engage in discussions, and learn valuable insights from the football legend.
For the upcoming World Cup 2022 in Qatar, Sorare has organized a special in game competition offering exclusive rewards.
The ultimate reward is the "Zidane Once in a Lifetime Experience," where the top 5 performers get the opportunity to play a football match against Zinedine Zidane at his Z5 facility in Marseille.
Participants not only play against Zidane but also have the chance to meet him, engage in discussions, and learn valuable insights from the football legend.
Branding
Marketing
Content
Overview
Sorare's first 360 Athlete Marketing Campaign
CLIENT
Sorare
SERVICES
Marketing, Content & Event
CATEGORY
Web3
My role
I led all aspects of content, social, event & marketing
I aimed for this campaign to authentically represent Zinédine Zidane and Sorare, covering everything from the content distributed on social media to the event's look and feel, and even extending to the documentary.
